JICA starts AchhiAadat (Good Habit) Campaign

Japan International Cooperation Agency (JICA) has launched the “AchhiAadat (Good Habit)” Campaign in India, to raise awareness among 10 Crore people about the importance of hygiene practices for preventing the spread of COVID-19 and other infectious diseases. The campaign is to introduce an easy and practical approach to the hygiene and sanitation issues by promoting handwashing, nail cleaning and other hygiene practices such as wearing mask in a correct way.

JICA will roll out the campaign in partnership with Japanese companies and local nonprofit organizations for a period of one year from January 2021. The campaign will be implemented in both urban and rural areas with strong focus on the village communities, schools and hospitals where JICA has built relationships through cooperation. Self Employed Women’s Association (SEWA), a community based organization will play an important role in the community level activities of this campaign.

To augment this campaign, JICA has also created a manga (cartoon) material named “Correct Handwashing” drawn by Japanese manga artist Kimidori Inoue, and it has been translated into Hindi and Tamil to extend the campaign to wider audience and better comprehension in local languages.

Online events targeting schools and other public facilities will be carried out with the manga and animation. In addition, three Japanese companies are already on board as sponsors for this campaign. These companies are donating their hygiene related products for this campaign, such as the hand-washing station “SATO Tap” from LIXIL, nail clippers from Kai India, and disposable masks from Unicharm India.

On Thursday, a launch event was held in Gram Vikas SamitiSurana,Village Surana, Ghaziabad, Uttar Pradesh, targeting approximately 20 children aged between 7 and 14, in cooperation with IJ Kakehashi, a company that is committed towards creating awareness for health, hygiene and environment. The event was held to celebrate National Cleanliness Day, that is observed every year on January 30th to commemorate the death anniversary of Mahatma Gandhi. In the event, children learnt the importance of the routine practice of handwashing, nail cleaning and mask wearing while they also received hygiene products provided by the partner companies.


Source : Press Release