JSW Paints has launched its first Colourvista Senses retail store in Coimbatore in partnership with Central Hardwares – a leading paints retailer of Coimbatore. With this launch, JSW Paints aims to redefine the retail experience for its consumers in Coimbatore.
JSW Paints Colourvista Senses store is conceptualized to have a home-like look and feel. Designed to inspire homeowners, the Central Hardware Colourvista Senses store is spread over 700 square feet in the main retail market for building materials in Coimbatore. The first-of-its-kind retail experience store is designed to assist consumers in the colour and product selection. The store layout resembles a compact home -metaphorically representing the core spaces, like living room, kitchen, bedroom and balcony.
The touch & feel experience offers Coimbatore consumers a refreshingly different perspective on paints and colours for various surfaces from walls, ceilings, doors to windows and kitchen cabinets.
In the store they can visualize and paint their home spaces with the Colourvista range of 1808 colours and go on to choose colours confidently. JSW Paints has created this format for its Retail partners who are keen to give a rich experience to their customers while selecting paints.