Amway India, the country’s largest FMCG direct selling company, has launched its latest innovation in the personal care category – ‘Persona Germ Protection and Moisturizing’liquid hand wash. The new liquid hand wash has been developed in India for Indian consumers and offers effective germ protection, while providing gentle nourishment and moisturization by Aloe vera. The new liquid hand wash is safe, efficacious and environment-friendly, being free from paraben, sulphate and triclosan, which are widely used preservatives in consumer products.
With the newly launched liquid hand wash, Amway aims at bringing the much-needed behavioral shift and awareness about hand hygiene among Indian consumers by reinforcing the handwashing habit as the most basic hygiene ritual.Amway India is also looking at increasing the market penetration of liquid hand wash products including in tier II & III cities through the strong Amway direct sellers base.
Priced at INR 265 for 250 ml (inclusive of all taxes), Persona Germ Protection and Moisturizing Hand Wash is sold exclusively through Amway Direct Sellers across India.