As people across the country embrace a new lifestyle and head back to work in a safe manner, Flipkart, shares some interesting trends that reflect people’s clothing choices transitioning following the pandemic and its impact on life, work and social connectivity.
Over the past two months, organic demand for workwear classics has skyrocketed including white shirts and formal trousers witnessing a spike of over 70% and 107% respectively.
An interesting trend observed recently is the influence of casualwear on workwear. Customers have taken to the adoption of knitted fabric into shirts & trousers – earlier limited only to casual wear. An increased preference for lycra and viscose rayon fabric in mens trousers and shirts has also been observed. This fabric was most commonly used in women’s wear until now. Brands are also coming up with new innovations like adjustable waistbands, knitted trousers and drawstring trousers for comfort in addition to the more breathable khaki fabric.
Shoppers like to coordinate their masks with their workwear and prefer having them match. An entry of prints has also been observed across the board with vibrant, eye-catching prints being a hit in otherwise plain workwear. Shoppers have indicated doing away with monotony in wardrobes, setting a direction towards the inclusion of abstract colourful prints and Indian motifs.
With people continuing to prioritise their mental and physical wellbeing and make healthier choices for themselves, utility wear has seen an upward trend with the millennial generation wanting to balance work and outdoors. Of this, multi-pocket cargo in a variety of fits like joggers & denim are the biggest hits. To capture the increasing interest in utility trousers, Peter England launched Trouser World on Flipkart, featuring over 300 styles across the spectrum.
As people continue to embrace outdoor work routines, formal and casual wear along with value driven makeup and beauty purchases will continue to grow in popularity. Flipkart is leaving no stone unturned in delivering the latest trends and services to its burgeoning customer base.