D.J. Academy for Managerial Excellence (DJAME) organized an event as a part of Corporate connect which is an Industry institution Interaction Initiative, in which Smitha Narayanan, Former Marketing Head, Wipro Consumer Care Middle East, interacted with DJAME students about ‘Reinventing Innovation in FMCGs’.
Smitha Narayanan has 19 years of experience in the FMCG with expertise in Strategic Brand Management, New Business Development, Consultation and Sales. She has worked with various companies like Colgate-Palmolive, Dell, Britannia Industries and Wipro.
The resource person explained how innovation has taken humankind forward, she then described the importance of FMCG product and its industry scenario. She gave her thoughts on the innovation crisis in FMCG industry and the reason behind it. She dealt in detail with the types of innovation happening in FMCG and the rules of disruptive innovation. One key point she emphasized to students is “Innovation is the key to not only thrive but to survive”.
The session was followed by a Q & A session. Students, faculty members of DJAME and other institution faculties & students took part in this interaction initiative.