Jodii – an exclusive matchmaking app in Tamil for the masses, from the well known Tamil Matrimony, was launched today.
Based on its successful history of helping lakhs of Tamils find a life partner over the past 21 years through TamilMatrimony, and its understanding that a large section of the population are looking for a matchmaking service in their mother tongue, Matrimony.com, India’s leading online matrimony company, today announced the launch of Jodii App, an exclusive vernacular matrimony service in Tamil. The service is available on the Android app.
Of the projected population of 8.5 crores in Tamil Nadu and a literacy rate of over 80%, there are over 53M internet users in Tamil Nadu alone. The penetration of mobile internet, coupled with falling handset prices have aided the growth of first-time mobile internet users from the smaller towns across the state. Pandemic further created the urgency for a lot of these users to start adopting digital services at a never imagined pace.
While online matchmaking has seen increased adoption, it’s not to the extent witnessed in other digital services. This is due to issues with current matchmaking options in the market like language barrier and complexity of product, leading to lower number of suitable profiles for these users.
On top of that, these users face their own set of challenges when it comes to matchmaking that includes a handful of bride/ groom choices limited to their circle of relatives, friends and marriage brokers. Jodii which is a made-for-India app attempts to solve these challenges.