Mondelez India, the makers of Cadbury Dairy Milk have announced the third edition of the Madbury campaign.
The campaign, first started in 2019, gives consumers the chance to create their own version of their favourite Cadbury chocolate.
The company said they had an overwhelming response from the customers’ side in the last two editions, where they had submitted millions of ideas, and the best were turned into limited editions – Cadbury Dairy Milk Gulab Ae Khaas, a mix of rose and almond, and Cadbury Dairy Milk Chilly Orange, a fruity and spicy mix of Orange and Chilli, after an extensive shortlisting process by a panel of experts and celebrity chef Kunal Kapoor, consumers picked the final two winning flavours.
The third edition of Madbury is set to be bigger than the last two with 25% more ingredients being added for consumers to get creative with. Making Madbury 2021 more accessible to consumers, in addition to the existing platforms such as the Madbury Website (www.madbury.in) and JioEngage, WhatsApp and Airtel Thanks App.
Consumers can submit their entries from September to November with the winners to be announced in August 2022.