Is there anyone who would not adore the beauty of a Rose? If the Rose is not one’s choice, then there is Cherry Blossom to cherish, Lily and Lotus to fall in love…
Women love Flowers and they definitely love Gold, there is no arguing with that. Taking inspiration from flowers, Jewel One has created more than 200 varieties of floral designs for its latest exquisite gold jewelry collection ‘Ayanaa’.
Ayanaa means Flowers in an African language, and this collection consists of Rings, Earrings, Jimikis and lightweight necklace. It was unveiled simultaneously in all the 14 branches of Jewel One showroom in the State.
K.Srinivasan, Chairman and MD, Shakthi Srinivasan, JMD, Dhiaan Srinivasan and Nishta Shri Srinivasan, Directors and Vaideeswaran, CEO, Emerald Jewel Industry India Ltd. jointly introduced this collection at the X-Cut road branch.
After the launch, K.Srinivasan said “Flowers and Gold are a lovely and attractive combination, and every jewel in the Ayanaa Gold Jewelry collection is designed in a way that it will surely impress our customers.
He said “totally there are 250 designs in Ayanaa collection, and all the jewel-designs that is in all of our Jewel One showrooms are made in-house. This feat is unique to Jewel One because our manufacturing units are vast. We have 5000 staff working for us, and 250 of them are designers.”
“Our staff members bring the designs to life, and every jewel from the house of Emerald is made by our staff. This strength, you cannot see elsewhere”
When asked whether they would offer customized floral designs, Srinivasan said “You dream it, we’ll have it. We can certainly offer a wide range of customization, and we do that.” He also said that Jewel One will introduce several new collections in the coming days.
When asked ‘By focusing more on women, are we ignoring men?’, Nishta Shri, the Director said “we have not ignored men, but at the same time we all know that women are the biggest buyers of gold jewels. You know that jewels are not bought every day by women. It happens once in a blue moon. Prior to purchasing a gold jewel, women would surely have lots of expectations about it, but very often those expectations are not met.”
“We felt that Jewel One, as a brand can fulfil their expectations and give them complete satisfaction, so our focus is on women this time.” She said that Ayanaa collection will satisfy what young girls and women expect in gold jewels – Minimalism. The collection will be light-weight, compact, minimalistic and most of all very unique in every way.
“Here we never comprise on quality, finishing and design. In Ayanaa collection, we have added lots of value, and we have taken measures to see that it comes at the right pricing that can be afforded by women,” she added.