Dalmia Cement, a leading Indian Cement brand, recently launched a digital campaign- Apni Personal Space (Think about your personal space) – which focuses on consumers’ lives during the coronavirus induced lockdown.
The campaign is led by two digital films- which focus on the family life of two couples, and how they see their present and future, of living together with the challenges and joys of being at home for a prolonged period. The campaign’s main insight, ‘It’s not just about staying together, but staying together, happily’ drives the narrative forward.
The campaign is live on YouTube, Facebook and other digital channels, and the brand is also rolling out a comprehensive influencer marketing strategy to increase engagement. Consumers will be asked to share their own #ApniPersonalSpace stories through the campaign website site and the brand’s social media channels as they make plans for their future homes.
At the end of the digital film, Dalmia invites viewers who have plans to construct a personal space to dial 1800-2020.