Amazon.in announced on Monday the launch of ‘Local Shops on Amazon’ The program brings the benefits of e-commerce to local shopkeepers and retailers of all sizes. It helps supplement the existing footfalls with a digital presence and expands their reach beyond their normal catchment. As part of the program, Amazon will use its technology, training and enablement capabilities to power local shops and retailers of all sizes from across India to sell online.
Shopkeepers joining “Local Shops on Amazon” use their existing delivery setups to deliver faster within the city and can choose to expand their serviceable areas by using Amazon’s fulfillment services. Over 5000 local shops and retailers from across India have already enrolled for this program and hundreds of them are selling products that are essential to customers during these challenging times. (However, due to the current prevailing situation, customer can only shop for essential items from the local shops and retailers under this program)
For the last 6 months, Amazon has been running a pilot for this program with over 5000+local shops and offline retailers. These retailers are from top metros as well as tier 1 and tier 2 cities that includes Coimbatore.