In a clear success of its strategy for digitizing sports, UC Browser celebrates the on-going ICC Cricket World Cup 2019, along with cricket content consumers and sports enthusiasts. Statistics state that during the India Pakistan match, over 300 million content were consumed via UC Browser platform.
Exclusive cricket-related short videos, GIFs and memes amongst others were a key source of extensive engagement for sports enthusiasts during the high-stakes game.
UC is the only platform that has a partnership with officially-licensed audio platform Sports Flashes, and is the only platform that enables users to listen to live broadcast (including live ball-to-ball match commentary) with a locked screen. Users can also enjoy live match audio updates in English, Hindi and other two regional languages without unlocking their devices.
Former cricket legends, Kevin Peterson and Michael Clarke participated in UC Tapping the Ball Challenge and added a fun element, causing a major buzz on social media.
To ensure that users can follow the game religiously, UC Cricket provides a reminder feature that sends users a notification before every match. Furthermore, while enjoying the matches, cricket fanatics are also able to exchange their thoughts and opinions with each other via the Comments Section. They can customize their IDs, and use emoticons to better interact with other cricket fans.