Famous detergent brand Ariel has announced association with world’s second largest language learning app- Hello English, to encourage app-learners to inculcate basic life skills as a step towards eradicating gender disparity that exists in Indian Households. With Ariel’s latest campaign, Sons #ShareTheLoad, the leading detergent brand has left no stone unturned to educate young boys the values of composite learning that involves learning the household chores like laundry, cooking etc. The association with Hello English app reiterates that as parents they should teach their sons how to pursue a career and give them the right exposure for it and add to the lessons by inculcating the values and equipping them to #ShareTheLoad when they become partners tomorrow.
Actress Nikki Galrani joined the duo in the task. She spoke about how it is the need of the hour to engrain values like #ShareTheLoad in people at large. The event highlighted the need for everyone in the society to progress towards Equal Homes and that can only happen by eliminating the stains of disparity and gender biases that exists in most households in India.