According to Simpl – India’s foremost Checkout Network, Home-grown Direct-to-Consumer (D2C) merchants from Tamil Nadu are witnessing impressive growth and have registered upto 2X increase in customer conversions in the last six months.
Merchants such as The Putchi, The Amethyst Store, Kridarsh, Mizuno, Blueisland, Dailydrip and Fabusframes are among the brands from the state who are registering significantly higher sales due to Simpl’s Checkout solutions.
The development was shared on the sidelines of the 19th Chapter of its D2C Unlocked, a flagship community-led founders event in Coimbatore. The event witnessed the participation of founders of leading D2C brands, including Khais Rahman of LRL Motors, Pritesh Asher of Juicy Chemistry, Nihal of Blue Tyga and Shivam Dang of Simpl as they share insights on the challenges and strategies for scaling D2C brands.
“We are excited about generating up to 2X conversions for our merchants from the state and are looking to add over 5,000 merchants over the next 2-3 years from here” said Nitya Sharma, Founder and Chief Executive Officer, Simpl.