Ashok Leyland, the flagship company of the Hinduja Group and India’s second-largest commercial vehicle manufacturer, inaugurated its 2nd dealership for Light Commercial Vehicles (LCV) in Salem. This is the 11th Light Commercial Vehicle dealership in the state of Tamil Nadu.
The new channel partner, Swarnambigai Motor has a 3S (Sales, Service and Spares) facility strategically located at Rathinasamy Pillai Thottam, Salem-Bangalore By-Pass Road, Mamangam, Salem. The facility is equipped with quick service bays, pneumatic tools and sophisticated infrastructure. In addition, the dealership also has branch offices at Mettur, Namakkal, Attur and Tiruchengode. The company currently offers a range of LCV products – BADA DOST, DOST, PARTNER and MiTR across the country through its exclusive, state of the art dealership outlets.
Speaking at the inauguration, Rajat Gupta, Head – LCV, Ashok Leyland said, “One of the key reasons for the runaway success of ‘DOST Range’ and now the ‘BADA DOST’ since launch has been the robustness of the product and our network. All our products have been receiving encouraging responses from our customers, thanks to their best in class mileage and class-leading performance, backed by extensive sales and aftersales support. We are extremely proud that our track record of service retention levels is exemplary with close to 80% of our customers returning to our dealer workshops, even after the warranty period. We, as always, would remain committed to maintaining and even enhancing the level of customer service and satisfaction.”