Adithya School of Business Management(ASBM) organized a Corporate Story Telling Conclave in which 32 reputed brand stories were narrated by a group of students with the guidance of a faculty team. Er. Sukumaran, Chairman, Adithya Institutions spectated the event.
Sundarapandiyan Natarajan, Director facilitated the program and delivered an opening address to share how successful companies all do one thing really well: tell powerful, compelling stories. He has also shared that Brand storytelling is a process of creating a series of plot points to build an emotional connection between a brand and its target audience. Brand storytelling is an art that promotes the effective communication of a brand story, which is a summary of the company’s history, mission, purpose, and values.
