PepsiCo India’s Sting unveiled its new campaign featuring brand ambassador Akshay Kumar. The campaign that is set to enthrall audiences this summer is accompanied with a quirky and exciting film that reinstates the brand’s ‘Energy Bole Toh Sting’ positioning.
Naseeb Puri, Senior Marketing Director Energy, Hydration & Flavours, PepsiCo India said, ”Sting has truly been a trailblazer in the beverage category, redefining multiple codes including on communication. Sting campaigns have always resonated very strongly with our audiences – using wit, surprise and over the top entertainment to drive awareness and make the Sting energy benefit unmissable!”
The new 360-degree Sting campaign will be amplified across television, digital, outdoor, and social media. Sting is available in small single serve packs in 200ml and 250ml and multi serve pack of 500 ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.