Max Life has announced the launch of its Pure Growth Fund for customers

Max Life Insurance Company Ltd. has announced the launch of its Pure Growth Fund , an ethical fund catering to the growing demand of customers, including Non-Resident Indians, seeking socially responsible investment avenues in the Indian market. The fund will be available with the Max Life Online Savings Plan (UIN: 104L098V05), Flexi Wealth Plus (UIN: 104L115V02) and the Flexi Wealth Advantage (UIN: 104L121V01) plans.

The fund is designed to provide customers with opportunities to invest in large-cap stocks of companies that align with their values and beliefs. It will not invest in companies that derive a considerable share of their income from sectors like alcoholic beverages, tobacco, certain animal produce, gambling, entertainment, banking, financial services.

Commenting on the launch, Mihir Vora, Senior Director and Chief Investment Officer at Max Life said, “Sustainable investing in India has a solid track record as ethically-compliant benchmarks have outperformed Nifty-50 and Nifty-500 in the long term. We expect the Fund to enable customers to earn attractive returns over time.”