Amazon India has shared findings of a study commissioned by the company to understand the expectations of small and medium businesses (SMBs) selling on the Amazon India marketplace from the upcoming festive season. ‘
The study was conducted in English and regional languages by Nielsen amongst almost 2000 (1965) sellers registered on Amazon.in from 30th August 2021 – 09th September 2021. The study covered sellers from 21 cities across India – Delhi NCR, Mumbai, Kolkata, Chennai, Hyderabad, Bangalore, Pune, Ahmedabad, Lucknow, Ludhiana, Indore, Nagpur, Coimbatore, Kochi, Patna, Jaipur, Rajkot, Mysore, Guwahati, Vizag and Bhubaneswar. All sellers surveyed shared that e-commerce will help them reach a wider set of customers this festive season as compared to previous years.
Sumit Sahay, Director, Selling Partner Services, Amazon India commented on the findings, “One of the most important metrics for festive season events is how we contribute to the success and growth of the lakhs of sellers on the marketplace. This festive season, we continue to strongly prioritize efforts to enable sellers to bounce back from the economic disruption caused by the COVID-19 pandemic and accelerate their business growth. The findings from the study indicate that our efforts are aligned with the needs and expectations of the SMB sellers. We believe that Amazon is rightly placed to serve customers this festive season, create new opportunities for businesses to reach a wider set of customers across India, and generate greater value for their products.”