Indian Tyre industry major and the pioneer of radial tyre technology in the country, JK Tyre & Industries Ltd. has launched a high-impact TVC for their latest innovation, ‘Smart Tyre – Tyre With a Brain’.
The TVC campaign aims to establish JK Tyre as a new age tech-driven brand that understands the pulse of their customers, in line with shift in customer preference towards connectivity and smart devices. The new TVC also showcases the cutting-edge innovation of JK Smart Tyre, and the new features that will define the future of mobility.
Featuring India’s first Formula One racer and motorsports icon Narain Karthikeyan, the new television commercial by creative agency Cheil India, builds a thrilling connection with Narain’s ambition to explore the unexplored, equipped with all the information on the tyre health provided by JK Smart Tyre.
The ad showcases the character of an enthusiast, portrayed by Narain Karthikeyan, who trusts JK Tyre’s future of mobility – Smart Tyre – to be a part of his everyday journey, enabling him to experience the ever-changing road conditions.