Amazon.in announced on Tuesday the launch of STEP, a performance-based benefits program designed to help sellers accelerate their growth on Amazon.in.
STEP simplifies the seller experience by providing customized and actionable recommendations which help sellers improve key customer experience metrics and in turn, their growth.
By improving performance, sellers can unlock benefits across multiple levels like ‘Basic’, ‘Standard’, ‘Advanced’, ‘Premium’ & more. These benefits include fee waivers, faster disbursement cycles, priority seller support and world-class free account management. STEP puts sellers in charge of their success on Amazon.in by helping them track their performance, benefits and growth in real-time through the STEP Dashboard on Seller Central.
Using customized and actionable recommendations, STEP enables sellers to improve key seller controllable metrics like cancellation rate, late dispatch rate, return rate, among others. Based on their performance, sellers can access benefits like online and offline training, fee waivers, faster disbursement cycles, and free account management.
Starting 1 December 2020, all sellers on Amazon.in will enjoy ‘Standard’ benefits up to 31 March 2021, and effective 1 April 2021 will be eligible for ‘Basic’, ‘Advanced’, ‘Premium’ and more based on their performance from 1 January to 31 March 2021. All sellers will get an opportunity to upgrade their level and corresponding benefits based on their performance every quarter.