Flipkart’s most awaited Big Billion Days begins from October 16.
The Indian e-comm giant looks to cater to people’s growing demand for consumer durable requirements in an affordable manner with a wide array of products.
One of the cool news is that it has enabled Debit Card EMI option for consumers to shop online seamlessly.
Flipkart says that amidst the pandemic, customers are looking for products that help simplify sanitisation and other hygiene processes so they can rest assured.
There has been a considerable increase in the demand for hygiene products like vacuum cleaners (grown by 1.5x) and water purifiers (grown by 2x).
Within the segment, fully featured products like RO+ in water purifiers, 750 W in juicer-mixer-grinder, Touch button ICTs and branded products have indicated an upward trend.
These products which were previously considered niche are now gaining momentum, with better selection becoming consumers’ priority. Roidmi vacuum cleaner and Livpure Linea Range of copper ROs are some popular products in the segment.
Multitasking between work/studies and household chores has become a norm. To that end, there has been a surge in the demand for categories that are functional and help increase efficiency, with products such as dishwashers (grown by 5x) and microwaves (grown by 2.5x-3x) leading the pack.
Flipkart has seen over 4x increase in the overall smart kitchen segment, which is also dominated by other products like juicer-mixer-grinder, hand blender, kettles, oven-toaster-grill, induction cooktop and toaster.
As consumers experiment in the kitchen, there has been a considerable rise in demand for convection microwaves, which helps with both grilling and baking.
With an increasing number of employees working from home and classes going online, there has been a significant appetite for products such as routers, UPS and inverters as people continue to work from home and also use it for entertainment purposes.
The category overall has seen a growth of 125% between March and June with products such as routers and UPS having grown by 4x and 1.25x respectively. People are also seeking higher-end variants and premium products in these categories for better efficiency.
To enhance selection for its customers, Flipkart has significantly ramped up its offerings to serve the rising demand with the widest range of top-rated products across brands at affordable prices.