Reckitt Benckiser, world’s leading consumer Health and Hygiene Company, with its flagship Banega Swasth India (BSI) Campaign pledges to double its social investment from £10 to £20 million to promote hygiene and health practices in the fight against the current Covid-19 pandemic.
The campaign in past six has successfully improved lives of 14 million people in India. Supported by Campaign Ambassador, Amitabh Bachchan, this year the campaign is committed to encourage the Indian population to adhere to self-care practices as a driver of change for a safer tomorrow.
The campaign initiatives will focus on propagating better health practices, proper sanitation and adequate nutrition while protecting the environment through sustainable methods.
It is also focused at providing sustainability measures keeping the current environmental conditions aggravated amidst the pandemic. With the launch of Dettol 100% recycled bottle, Dettol continues to provide the same germ protection in a hand wash bottle reaching the consumers who are environmentally conscious.
BSI plans to double the outreach of Dettol Hygiene School Programme will train over 5 million schoolteachers with a conscious focus on the ‘role of Hygiene and COVID-19 preparedness’.
Furthering the response to COVID-19, Dettol BSI will be providing the newly developed school reopening to help school provide a safe & protected environment to children. The kit not only contains the literature and guideline on preparing schools for reopening but also contains masks, sanitisers and other tools required to help children learn without the fear of COVID-19. In the first phase, this kit will benefit more than 1 million schools nation-wide.