Tata Tea Chakra Gold, a flagship brand from the house of TATA Global Beverages, has entered Asia Book of Record for making most number of unique Kolams in a single location at Avinashilingam Institute for Home Science and Higher Education for Women, North Coimbatore.
Over 500 plus women and college students came together in the city to celebrate Kolam Kondattam to form 500 dotted and unique kolams. The activity is an extension of ‘Celebrating Tamizh Way of Life’ campaign. Tata Tea Chakra Gold is the first entrant under this respective title. 
With Asia Book of Records for most number of unique Kolam, TATA TEA Chakra Gold brand celebrated the Kolam festival on a large scale with people of Tamil Nadu. The uniqueness of the design was that each block was different and there was no repetition, which makes it a platform to display the rich culture and art of Tamilians. The design created for the Asia Book of Records included 10 winning entries of Tata Tea Chakra Gold En Vazhi Tamizh Vazhi Kolam contest.