With a large percentage of the population dependent on livestock for their livelihood, one of India’s leading NBFCs – Fullerton India’s PashuVikas Day 2019 helped create on ground cattle awareness and medical support to the rural community. This edition of PashuVikas Day witnessed simultaneous cattle camps being held at over 355 locations, covering 500 villages and 14 states where 68,000 cattle were treated that benefited more than 21,000 owners
Highlighting the organization’s unique initiative, Rajashree Nambiar, Chief Executive Officer and Managing Director, Fullerton India, said,“As a business we serve the financial needs of the under-served and realize the concerns faced by them. Therefore,a large part of our development programs focus on livelihood advancement among rural communities -to enhance their quality of life and boost their income streams. Livestock is important for the people living in the hinterland, and Pashu Vikas Day was launched with an aim to achieve sustainable development through better awareness and care.”
Fullerton India’s Pashu Vikas Day, a pan-India program saw participation from local veterinary doctors, who educated the cattle owners on productivity enhancement, better market linkages and other aspects of efficient cattle care, along with free check –up, medicines and vaccinations.
PashuVikas Day was launched on November 22, 2014, and subsequently held in 2015 and 2018. Fullerton India was featured in the 2015 Limca Book of Records as the largest single day cattle care camp organized across India, and in 2018 as the World’s Largest Single Day Cattle Care Camp by Best of India Records.