Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. Ariel hosted a panel discussion with over a 100 mommy bloggers and media present to discuss the prevalence of gender disparity in India and the need for Sons to Share TheLoad.
The panel that comprised of actorsRajkummarRao, Patralekha, Director GauriShinde, BBDO Head Josy Paul, and Sonali Dhawan, Marketing Director, P&G India, brought forth insightful conversations and personal anecdotes on the disparity within households, and changing times today.
The panel also went deeper into the latest Ariel film- Sons #ShareTheLoad that raises yet another pertinent question in this direction -Are we teaching our sons what we are teaching our daughters? – the film urges mothers of today’s generation to raise a generation of equals. The newly-released edition of #ShareTheLoad, has resonated with many parents, newly married couples, influencers and has already received tremendous support and commendation from audiences across India.