In this Tamil New Year, Tata Tea Chakra Gold celebrates the ‘Tamizh way’ of life Driven by a quest for perfection. The new Chakra Gold campaign for Tamil Nadu is a celebration of the very uniquely Tamilian code of life.
Conceptualized by Mullen Lintas and directed by Prakash, one of the most celebrated South Indian directors, the TVC depicts everyday scenarios of a Tamilian’s life.
Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said, “Tata Tea Chakra Gold is a blend specially crafted for Tamilians and celebrates the Tamil way of life. Its refreshed campaign continues to evoke regional pride of Tamil Nadu that is rooted in understanding the importance of discipline and processes in the life of a Tamilian. By delving deeper into the vibrant culture of Tamil Nadu, we have unearthed newer situations that are celebrated in our new TVC that showcase this penchant for following processes.”