With just two more days to go for Diwali – the biggest festival of lights in India, the Ministry of Textiles appealed to the public to consider buying and gifting handicrafts for this Diwali and help the artisans.
Did you know that over 55% of all handicrafts artisans and allied workers in India are women? Many artisans make a living by producing and selling handicraft items. Their life depends on it primarily.
In an official statement the Minister of Textiles Smriti Irani made an appeal to the public. She said “Inspired by the clarion call given by the Prime Minister on 9th of November, let’s come together to show our support for local textile and handicraft business. Be it the humble earthen Diya, the desi drape, home furnishings like bed sheets, curtains or handcrafted goods that you gift your near and dear ones; this Diwali make every purchase count.”
“To encourage Diwali sales through weavers, artisans, local and small businesses please show your on Twitter, Facebook and Instagram and use the hashtag #Local4Diwali. Take a picture of your favorite article – be it clothing or a handicraft product you would like to gift or use at home for Diwali, tag the person you purchase it from and go #Local4Diwali. Let the trend help support sales in these challenging times; your support will help resurrect many an opportunities for those in need.”