Aditya Birla Sun Life Insurance (ABSLI), the life insurance subsidiary of Aditya Birla Capital Limited (ABCL), a significant non-bank financial services’ conglomerate announced a corporate-agency tie-up with Indian Bank, one of India’s leading public sector banks, for the distribution of life insurance products. This collaboration will provide a platform to reach out to the bank’s five crore plus customers with relevant life insurance protection solutions.
This tie-up will enable ABSLI to reach out to these customers through Indian Bank’s 2900 plus branches and fulfill their life insurance needs. This will further strengthen ABSLI’s extensive distribution reach across the urban and semi-urban areas of the country.
Commenting on the tie-up, Ajay Srinivasan, Chief Executive, Aditya Birla Capital said, “We are delighted to join hands with Indian Bank, which has over a century’s experience in offering banking services to the people of India. We are confident that with ABSLI’s best in class products and Indian Bank’s strong banking network, we will see the coming together of two pedigree brands to fulfil the life insurance requirements of many Indians.”
ABSLI now has tie-ups with 9 banks across the country. ABSLI aims to strengthen its business across all partner banks along with the new tie-up with Indian Bank.