Underlining its vision to celebrate oneness and harmony across India, Shalimar Paints has launched its latest campaign, ‘Har Rang Khoobsurat’ (HRK). Scheduled to run in select cities, HRK is a one-of-a-kind brand initiative by Shalimar Paints to articulate its message of inclusivity and equity to audiences across India through its latest marketing campaign comprising radio, outdoor, and digital.
As part of the campaign, Shalimar Paints will also organize a photography contest to share the joy of diverse colors. All the participants will be required to explore deep into the shades of life and bring out the best of them through their camera lens. The one who clicks the best picture expressing the various emotions of life will receive exciting prizes. The campaign will also include other interesting on-ground activities around topical issues like individual diversity, empowering the Trans community, promoting equality across the nation, among others.
Minal Srivastava, Vice President, Strategy, Growth& Marketing, Shalimar Paints Limited said, “With HRK, we are striving to break through the wilful silence and encourage people to respect, and love every colour in terms of religion, caste, sexual preference, and profession by treating them equally. We are excited to launch such an innovative campaign and hope to add meaning to the lives around us.”