Judge Cookware from TTK Prestige Ltd, will address markets across India including rural markets for the bottom end of the Pyramid customers
TTK Prestige, India’s largest kitchen appliances brand,today announced the launch of leading UK brand “JUDGE” Kitchen Appliances into India. The new brand which is part of the TTK Prestige owned Horwood Homewares, will offer the SEC B and C demographic across Tier 3, 4 and 5 cities in India, quality kitchen solutions at lower price points. The new brand will allow TTK Prestige to expand reach and tap into an entirely new segment of consumers.
Horwood Homewares Ltd.which owns “JUDGE” brand has a rich legacy of over 120 years and is the preferred kitchen brand of choice for households in the UK. The launch of Judge Cookware in India, will give TTK Prestige access to an INR 5000 crores unorganized kitchen appliances market. The range of Judge Appliances products will be made available in India beginning today, andwill include pressure cookers, induction and non-induction, outer lid and inner lid non-stick cookware, stainless steel gas stoves, and mixer grinders.The price point for this range will compete with brands addressing similar target audience.