Concept of ’CO-’ inspires Lexus design award 2018 – now open for entries
from July 24, 2017. The Last date of submission is October 8, 2017
Continuing its commitment to a better world through design, Lexus International announced entries to the Lexus Design Award 2018 for the first time in India.
Lexus presents a platform to identify and recognize the next generation of global creators and designers. Every year, thousands of young creative talent from around the world aspires to be selected for the final round. Those twelve finalists and their works will be introduced to the design community and beyond at Milan Design Week 2018, four of which will be mentored by established global designers and given a production budget of three million JPY (over $25K USD) to create actual prototypes.
Entries to the Lexus Design Award 2018 competition will be accepted from July 24, 2017. The Last date of submission is October 8, 2017. For more information on the application process, please visit LexusDesignAward.com. The twelve finalists will be announced in early 2018.
This year’s creative theme for the Lexus Design Award 2018 is “CO-,” a Latin prefix meaning with or together in harmony. Lexus believes that great design can ensure the harmonious coexistence of nature and society. In that sense, “CO-” is an approach that allows the brand to explore its true potential and that of the environment by creating new possibilities through collaboration, coordination and connection. Now, young designers get their turn for “CO-” to inspire them to conceive a better world.
During Milan Design Week, the finalist’s works will be displayed at the Lexus experiential space. Judges will then assess the four prototypes to choose the Grand Prix winner for 2018. Previous winners have gone on to enjoy success and further develop their ideas into viable products.
The Judges and Mentors for the Lexus Design Award 2018 will be announced in August. Lexus will be partnering with a select group of renowned professionals who embody design excellence at the front lines of creativity around the world and who share the brand’s belief that great design can make the world a better place.
“Lexus believes in creating amazing experiences that influences the individual and shapes society. Our design, technology and platforms ignite our creative potential and push us to explore new frontiers. India is a country with latent potential that is waiting to be explored. Lexus is proud to provide a platform to Indian designers and creators be recognized at a global stage.” said Akitoshi Takemura – Senior Vice President, Lexus India.