‘Caring for a Senior’ Campaign by Athulya Senior Care

Athulya Senior Care commemorated International Day for Older Persons on October 1st, 2023 by raising awareness on caring elderly population. The “Caring for a Senior” campaign featured messages and imagery displayed on traffic crossings across the city emphasizing the significance of providing love, support, and respect to the elderly.

Athulya Senior Care strives to create a powerful visual reminder that caring for our older generation is a shared responsibility.

“Older persons are an invaluable part of our society, and it is our collective duty to ensure their well-being and happiness,” said Krishna Kavya, Co-Founder and director of marketing.

 “Through this innovative campaign, we aim to remind everyone of the importance of caring for our elders and treating them with the dignity and respect they deserve.”

Athulya Senior Care invites the community to join in this initiative through a social media campaign by sharing photos and messages using the hashtag #CareForASenior, hoping this will spark conversations and encourage individuals and organizations to spread the message and prioritize the well-being of older persons.