ASBM Organized a Corporate Hi-Tea Event

Adithya School of Business Management (ASBM) organized the ‘Let’s Talk Marketing’ – Corporate Hi-Tea Event, recently. John X. Jeyaseelan, AVP – Marketing, ORBITO Asia was the special guest Er. Sukumaran, Chairman spectated the event. Sundarapandiyan Natarajan, Professor and Director delivered an opening address and shared insights on the conceptual components of Marketing.

John addressed the students on how to build marketing strategies in a highly competitive environment, he said that an important piece of marketing strategy should be catering to customer-centric marketing.

The students were given five service sector businesses to prepare and present an innovative brand of their choice. They have come up with creative ideas and presented a new product brand lounge with its USPs to the panel.  The Chief Guest appreciated the efforts of the Students followed by corporate socialization activities. The MBA students and faculty members were present during the event.