Sania Mirza has been appointed as the Tennis Ambassador for Sony Sports Network, the popular sports broadcaster announced yesterday. Mirza, a former tennis player, will join the network as an expert panelist, bringing her wealth of knowledge and experience to the viewers.
Sony Sports Network has also launched a campaign called “Home of Tennis,” which celebrates Mirza’s transition from a player to an expert. The campaign showcases the perfect partnership between Mirza, Sony Sports Network, and the three prestigious Grand Slam tournaments.
In the first film of the campaign, Mirza’s exclusive partnership with Sony Sports Network is highlighted. The second film features Mirza presenting Roland Garros, famously known as “Clay that Slays,” to the Indian audience. The third film aims to establish Sony Sports Network as the ultimate destination for tennis, with all three Grand Slam events—the Australian Open, Roland Garros, and the US Open—presented by Mirza herself. Lastly, the fourth film, set to launch in August, will be a teaser for the US Open, known as the “Glam Slam.”
This collaboration not only enhances Sony Sports Network’s tennis coverage but also provides fans with unique insights from Mirza. With her expertise and the comprehensive coverage by Sony Sports Network, viewers can expect an engaging and immersive tennis experience.
Commenting on the appointment, Rajesh Kaul, chief revenue officer – Distribution and International Business and Head – Sports Business, Sony Pictures Networks India said, “We truly believe that Sania Mirza’s expertise and passion for tennis will be a great addition to our team, and we are thrilled to have her as the Tennis Ambassador for Sony Sports Network. This partnership with the Padma Bhushan awardee will further strengthen our position as the premier destination for tennis in India, as well as enhance the viewing experience of tennis fans in India. Sony Sports Network has been at the forefront of providing the best tennis content, and additionally, we are the first broadcasters to telecast the Grand Slams live in multiple regional languages. This initiative has been widely appreciated by viewers across India, as it has taken the sport to a wider audience.”