Coca Cola to develop beverages through Aurora Cannabis

Coca-Cola said, it’s studying the use of a key ingredient in marijuana in “wellness beverages.” Cannabidiol is a chemical in marijuana that does not have the intoxicating effects of THC, the major active ingredient that causes the “high.” It has been used to treat epilepsy and other maladies.

Coca-Cola’s statement comes amid reports the company has held talks with Canada’s Aurora Cannabis to develop beverages.

Some of Coca-Cola’s trademark cola products have struggled to grow sales in recent years due to health concerns.

Canada is set to legalise cannabis on October 17 after both houses of Parliament voted to make the drug available for recreational use.

That move has been seen as a potential prelude to further legalization in the United States, even though recreational use of marijuana is still only permitted in a handful of states.