Delfrez, India’s leading Omni-channel poultry brand from the house of Suguna Foods adopted the voluntary ‘Soy Fed Product’ label across all their range of Ready-to-cook and Ready-to-eat meat products.
The ‘Soy Fed’ Product label aims to enable consumers to make informed food decisions and distinguish packaged poultry, meat, and fish that are fed with soy meals, as soy’s superior amino acid profile and amino acid digestibility have a significant impact on the growth and development of the meat, which ultimately benefits the end consumer.
With this association, Suguna Foods also extends its support to ‘Right To Protein’, a public health initiative that launched this unique feed label for animal protein foods in September 2021.
Vignesh Soundararajan, Managing Director at Suguna Foods, said, “We are India’s leading poultry group with diversified operations that extend to hatcheries, feed mills, processing plants, animal healthcare products, and nutrition supplements.”
Deeba Giannoulis, Head of U.S. Soy Marketing – South Asia & Sub-Sahara Africa (SAASSA) and supporter of the ‘Right To Protein’ initiative added, “Sustainable and high-quality soybean meal is a vital factor in the growth and development of animal stock and directly impacts the quality of protein consumed by humans.”
“The voluntary adoption of this label is a huge step towards upholding the quality of protein feed and its importance for end consumers,” added Jaison John, Lead – India, US Soybean Export Council (USSEC) and a Right To Protein supporter.
