‘Rise Up Baby’ – Pepsi’s New Ad Campaign

Pepsi unveiled its empowering new brand positioning ‘Rise Up, Baby!’. The campaign features actress, Samantha Ruth Prabhu.

With this campaign, Samantha joins Pepsi®’s star-verse as one of its newest brand ambassadors.

Speaking on the campaign, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said, “Pepsi has always strived to reflect the synergy of the younger generation. For this campaign, our focus was to offer an empowering campaign for the woman of India and pay tribute to their unwavering self-belief and self-confidence.

All set to redefine the clichés around gender roles in society, the stirring and inspiring campaign aims to encourage women to follow their passions and irrepressible beliefs to break the societal norms that the world has created for them.

Pepsi’s new campaign, featuring Samantha’s lively and resilient persona, aims to inspire every woman out there to own their life with unwavering self-confidence, authenticity, and mettle. The campaign reverberates the irrefutable truth that the modern woman is truly indefatigable and nonchalant in the pursuit of her dreams and callings.