Vivekananda Institute of Management Studies, Coimbatore organized an Expert Meet on “Creating Brand Equity” on Tuesday. Valarmathi, Director – VIMS delivered the Felicitation Address. She addressed on the importance of Brand Equity in this current market trends. Guna Sekaran, CEO – VIMS delivered the Presidential Address. He encouraged the students to develop creativity by learning how branding are created and how to develop such ideas.
Balaji, Director – Marketing, Repose Mattress Pvt.,Ltd was the Resource Person of the event. He presented on Branding Elements such as Brand Purpose, Positioning, Personality & Brand Story. He also explained the importance of Referral Marketing with the real time examples of Google, Colgate, Dettol and Mintop. On this occasion the resource person was honored by CEO with memento.