Pepsi has constantly strived to be embedded in the cultural fabric of India. Celebrating its 125th year with a brand-new positioning “Rise Up Baby!”, the brand has rolled out yet another summer campaign with Yash, Kannada Actor. A tribute to the spirit of Pepsi, the campaign aims to empower the youth of India that own who they are without seeking validation from the society.
Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said, “The TVC echoes the irrefutable truth that this generation truly is Unstoppable and Gravity has absolutely nothing on them!”
The campaign film was unveiled by Yash as he posted the video reverberating the ‘Rise up Baby!’ attitude with millions of fans over Instagram. The film will be amplified over traditional and digital platforms.