Concept Public Relations India Limited (Concept PR), part of the Concept Group, India’s largest independent integrated communication group, on Monday announced winning the communication mandate of Magniflex India, Europe’s No. 1 luxury mattress brand, headquartered in Florence (Italy) with their India head office in Bengaluru.
Anand Nichani, MD, Magniflex India, said, “Coupled with Concept PR’s deep domain knowledge gives us the confidence that together we will be able to make a mark in this sector.”
The mandate covers the entire gamut of strategic counselling, planning & programming, preparation of communication documents, maintenance & management of media relations and implementation.
“We look forward to partnering Magniflex in their brand-building effort as they look to grow in the India market,” said Archana Jain, SVP and Branch Head – Bengaluru, Concept Public Relations India Limited.
As part of the mandate, Concept PR will also provide professional daily news monitoring services through Concept BIU, the media monitoring arm of Concept PR. Concept BIU, is a trendsetter and a leader in public relations and corporate communications measurement, news monitoring, data analytics & research. It provides various services and solutions to teams in corporations and PR agencies that manage the media reputation of business entities.