GlaxoSmithKline Pharmaceuticals Limited today announced that the acclaimed actress and mother of two, Kareena Kapoor Khan will be the face of their latest digital campaign, “FaislaSahi, ZindagiSahi”. The campaign, “FaislaSahi, ZindagiSahi” encourages parents to comply with the vaccination card for their children, even beyond the first year of life, in consultation with their paediatrician. The Indian Academy of Paediatrics (IAP) recommends a vaccination schedule for children till 18 years of age.
It also appeals to parents to log on to the website MyVaccinationHub.co.in which provides information on vaccination in 12 languages, and has a ‘digital vaccination tracker’ with timely reminders for parents to keep track of their children’s vaccination. The campaign will run across multiple media formats including digital videos on YouTube, MyVaccinationHub.in, and at paediatricians’ clinics across the country.