With an aim to encourage consumers to overcome all challenges head-on, Mountain Dew unveiled its enthralling summer campaign featuring superstar and brand ambassador Mahesh Babu. The gripping film is an embodiment of Mountain Dew’s philosophy of ‘Darr Ke Aage Jeet Hai’.
PepsiCo India, Mountain Dew, Category Director Vineet Sharma, said, “The film celebrates and encourages everyone in the pursuit of overcoming their fears and emerging as winners.”
Mountain Dew is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.