Concept Public Relations India Limited (Concept PR), part of the Concept Group, has won the communication mandate of Orion Innovation, a digital transformation and product development services firm from Edison, NJ.
Commenting on the development, Mr Raj Patil, Chief Executive Officer and President, Orion Innovation said, “India is a strategic market for Orion and has been for many years, delivering innovative solutions for the Education market. In more recent years, we have increased our presence and operations, particularly in Financial Services, Sports, and Telecom markets.”
The mandate entails holistic strategic communication planning, campaign development, dedicated content development and execution across various media. “We won this mandate after an intensive four rounds of discussions that involved Orion’s global communication team as well. As a digitally driven integrated PR practice, Concept PR is perfectly poised to deliver on the needs of a digital transformation and product development services firm such as Orion Innovation.” added Mr Ashish Jalan, Managing Director, Concept Public Relations India Limited.