Amway launched yet another one-of-its-kind campaign

Encouraging people to follow and grow their passion, Amway India, one of the country’s leading FMCG Direct-Selling companies, recently launched yet another one-of-its-kind campaign, ‘Passion ko Do Poshan’ with Olympian Saikhom MirabaiChanu.

The campaign reiterates the brand’s continuous efforts towards focusing on fueling one’s passion with adequate nutrition support to achieve excellence, in line with its commitment to helping people live better, healthier lives through a powerful and inspiring digital film featuring its brand ambassador MirabaiChanu.

Commenting on the campaign, Saikhom MirabaiChanu said, “I’m honoured to be associated with Nutrilite from Amway, which is globally recognized for its plant-based approach to dietary supplements. As a professional athlete, I am always looking for ways to live a fit and healthy lifestyle and, in my journey, Nutrilite provides the adequate nutrition to level up my game and never slow down.”

Talking about the campaign, Ajay Khanna, CMO, Amway India said, “We are thrilled to announce our new campaign- ‘Passion ko do Poshan’, which personifies the essence of our nutrition and wellness brand, Nutrilite. As people focus on excelling in their passion areas, they often miss out on providing their bodies with the nutrition, which acts as fuel in their journey towards their goals. This campaign reflects how people’s passion is synonymous with their identity, and, along with a proper diet, Nutrilite provides them with the required nutrition support. Through our flagship brand, Nutrilite, which offers bestselling products such as Nutrilite All Plant Protein powder, Nutrilite Daily, Nutrilite Salmon Omega – 3 and Nutrilite Cal Mag D Plus, we inspire people to keep pushing their boundaries every day.”

The digital film has been rolled out across Amway’s digital platforms, such as Youtube, Facebook, Instagram, Twitter, and LinkedIn. As a part of the campaign, there is a series of insightful and engaging nutrition-led interventions planned across regions with its Amway Direct Selling Partners and their consumers.