Ultrafresh Modular Solutions Limited, with an aim to expand its geographical boundaries across India and in the Southern region, launched its first studio in Coimbatore located at Tiruppur. The studio is developed under the company’s ‘One-Stop-Shop’ format, which has been curated after Ultrafresh’s recent acquisition by TTK Prestige Limited.
It will be the 8th studio of Ultrafresh in Tamil Nadu, besides the existing studios spread across Bengaluru, Chennai and Hyderabad in the southern region and other parts of India. This announcement has taken place immediately after launching the company’s first modular kitchen studio in Chennai.
The new format of the studio, ‘One-Stop-Shop’ highlights the brand and product synergy between TTK Prestige Limited and Ultrafresh. The Ultrafresh Studio will offer four unique styles of modular kitchens – Victorian, Contempo, Heritage and Vibrant to provide a first-hand experience to the customers.
While talking about the evolution in consumer behaviour patterns and rising demand for modular kitchens, Dhruv Trigunayat, CEO, Ultrafresh Modular Solutions Limited said, “With the increasing urbanisation, and evolving customer needs, the tier II and III cities of India are providing with a host of opportunities to introduce new products and services in the market. Coimbatore is one of the fastest-growing tier II cities in the Tamil Nadu region with customers adopting a modern lifestyle. Considering the customer preferences and growing demand for the modular kitchen concept, we decided to launch our first franchise retail store in Coimbatore. It is also part of our expansion strategy in tier II and III cities of India, which showcases the untapped potential for the modular kitchen and home décor market. We are also planning to launch studios in Pondicherry, Shimoga, and Nagercoil of Tamil Nadu state in the coming months.”