ASBM conducted International Brands case study workshop

Recently, ASBM Executive Business Club of Adithya School of Business Management Coimbatore organized International Brands case study workshop. Dr Sundarapandiyan Natarajan, Director facilitated the session followed by which chief guest Dr Thomos Ooi, Director, Intel Corporation, guided students on practical case study analysis and application of tools to solve business problems and crating business simulations.

As many as 10 international case study brands such as, Apple, Wal- Mart, Nestle, Ford, Mercedes Benz, Tata Motors, Crocodile, Reliance, Starbucks and Google were taken for the study.

Dr D Viagamoorthi, Professor, Assistant professors R Lakshmikanth and S Krishnaveni initiated to guide the students on how international brands’ strategize to optimize opportunities and threats and capitalize brand’s competitive advantage.