MakeMyTrip has introduced a new and innovative payment model ‘Book with No Payment’ that enables domestic and international travellers to book a hotel in India or overseas with no upfront payment. The feature has been designed to benefit travellers with uncertain travel plans or who book much ahead of the travel date by giving them the option to pay later, up to 72 hours before check-in, as per hotel policy, thereby easing any travel-related financial anxiety.
The traveller needs to pay just INR 1 to authenticate the payment method (including UPI/ net banking/credit & debit card and wallets) to make a hotel booking. In case of an unfulfilled booking, MakeMyTrip will automatically initiate a refund of the booking amount i.e., INR 1, in the original payment mode.
Vipul Prakash, COO, MakeMyTrip. “Within the first month of launch, we observed a significant uptick in the use of this feature across the country with a spike in hotel bookings slated to be actualised 2 months from now. Significantly, 35% of the bookings, leveraging the feature, are currently coming from Tier II and III markets.”
MakeMyTrip has launched a high-blitz ad campaign highlighting how the travel booking experience is evolving fast with the key message of ‘Thinking badlo, kyunki travel ab… badal gaya hai’ (Change your thinking, as travel has now changed).
