Jaipur rugs, the largest manufacturer of handmade Rugs in India recently concluded its ‘Rug Utsav – Knot so ordinary’, an annual festival bonanza for customers to purchase carpets at discounted prices from the 1000’s premium quality, unique styles, designs and colours of hand-knotted, hand-tufted, hand-loom and flat-weave dhurries.
The initiative to bring the artisan and consumer together witnessed a huge number of customers reaching out to understand the know-how of carpet weaving and also resulted in a Substantial increase in topline as well.
The design enthusiast in tier 2 cities showered their immense love towards the premium handmade rug brand, especially in the contemporary and modern design category and contributing majorly to the total sale.
Jaipur Rugs is offering value-added services like free delivery all across India and up to two years warranties on its products, stain-resistant coating service which keeps rugs protected from liquid spills is an added service for all old and new customers but can be done to rugs from any brand. The brand is also offering free virtual consultations by interior designers and rug experts so that customers can make an informed choice when buying rugs and carpets.
Commenting on the Just Concluded Rug Utsav – knot-so-ordinary sale, Yogesh Chaudhary, Director, Jaipur Rugs, said “With this year’s Rug Utsav – the Knot-so-ordinary, we have capitulated the attention of the entire nation, we have witnessed huge traction both offline and online not only in the tier 1 cities but also tier 2 cities showed immense love for our products. It reaffirms our ideology to be a design-oriented socially conscious organization”.
“Our customers loved the live experience of Rug making at our various stores and enjoyed interacting with our artisans. The main objective of this entire Rug Utsav was to bring our consumers and artisans together and we are delighted by the response and demand for our products from across the country I sincerely want to thank our customers on behalf of the entire Jaipur Rugs Family”, he added.