TATA AIA launched Vitality scheme

Tata AIA Life Insurance (Tata AIA) launched the unique wellness program – Tata AIA Vitality -available through its rider packages, Vitality Protect & Vitality Health. With this launch, Tata AIA introduces consumers in India to the globally renowned Vitality platform that is already available in 40 countries benefitting over 30 million individuals over the last 25 years.

Tata AIA Vitality wellness program uses data-driven analytical tools to help consumers take essential measures towards holistic well-being. The mobile app-based interface is divided into three sections: Know Your Health, Improve Your Health and Get Rewarded.

The app-based wellness program delivers age-based assessments to educate consumers about their health goals, and ways to pursue a fitter lifestyle and keep at bay any factors that might put them at risk for disease. Users are assessed for health risks, with a review that involves 14 modifiable health risk factors. The app is specifically designed keeping in mind consumer convenience – users can access their Virtual Health Record (VHR) both online as well as on the app.