Axis launched India’s Investment Behaviour Report

Axis My India launched India’s Investment Behaviour Report – a comprehensive study to understand Indian consumers’ approach towards different forms of investment, key barriers and drivers for making investment decisions. Focusing on varied investment instruments, the report unveils consumer opinion towards Gold investment and the rising trend of new age instruments like ‘digital gold’.

Gold emerged as the most preferred form of investment for people in Tier-II cities with 43% of respondents investing in gold due to an existing cultural affinity.

Commenting on the survey, Pradeep Gupta, Chairman and Managing Director of Axis My India said, “According to the observed trend, tier 2 cities have enormous potential for digital investment. Many young investors from tier II are increasingly choosing to invest in digital assets as a result of the rapid digitization, which has spread internet literacy outside of metro areas.”